The sales and marketing group of large E-business companies manage the customer enquiry to cash cycles across its different lines of business. This includes managing the large network of retail channel partners distributed across the country. The critical challenge is to realize the twin goals of staying profitable with current lines of business and also drives the go-to-market initiative for new product offerings. By implementing an enterprise process architecture using proKosha©, the following benefits can be gained
- Support for multiple business entities and multiple business lines.
- Geographically distributed process users and process owners
- Integrated Customer and partner directories
- Support for long running transactions
- Process performance reports